Made to Stick — Chip Heath · Dan Heath

Chip Heath · Dan Heath

Make an idea understandable and memorable without confusing recall with truth.

Explore ten illustrated ideas, French and English narration and a quiz. HEKIMA provides original reformulations rather than the full book.

A QUOTE TO REMEMBER

A sticky idea is understood, it’s remembered, and it changes something.

— Chip Heath · Dan Heath

Made to Stick · official “SUCCESs Model” resource, opening sentence