The Paradox of Choice — Barry Schwartz
Barry Schwartz
Decide without turning every option into an endless contest.
Explore ten illustrated ideas, French and English narration and a quiz. HEKIMA provides original reformulations rather than the full book.
Instead of being liberated by all this choice, you get paralyzed.
— Barry Schwartz
The Paradox of Choice · Barry Schwartz’s discussion with Ryan Hawk, published January 2, 2019
Quotation source ↗