Nudge — Richard H. Thaler · Cass R. Sunstein

Richard H. Thaler · Cass R. Sunstein

Understand how context guides a choice while preserving freedom to decide.

Explore ten illustrated ideas, French and English narration and a quiz. HEKIMA provides original reformulations rather than the full book.

A QUOTE TO REMEMBER

Since the frame influences the choice, it acts as what we call a "nudge."

— Richard H. Thaler · Cass R. Sunstein

Nudge · authors’ interview published by the publisher, answer on biases and framing