Influence — Robert B. Cialdini
Robert B. Cialdini
Recognize mechanisms that can influence a choice.
Explore ten illustrated ideas, French and English narration and a quiz. HEKIMA provides original reformulations rather than the full book.
One of the reasons reciprocation can be used so effectively as a device for gaining another's compliance is its power.
— Robert B. Cialdini
Influence · authorized excerpt from the revised edition, published by AbeBooks
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